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- catalog abstract "Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions.".
- catalog contributor b7170591.
- catalog contributor b7170592.
- catalog created "1962.".
- catalog date "1962".
- catalog date "1962.".
- catalog dateCopyrighted "1962.".
- catalog description "Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions.".
- catalog description "Includes bibliographical references.".
- catalog extent "xv, 250 p. :".
- catalog hasFormat "Marketing and business research.".
- catalog isFormatOf "Marketing and business research.".
- catalog isPartOf "Modern management series".
- catalog issued "1962".
- catalog issued "1962.".
- catalog language "eng".
- catalog publisher "New York : Holt, Rinehart and Winston,".
- catalog relation "Marketing and business research.".
- catalog subject "658.83 18".
- catalog subject "HF5415 .H356".
- catalog subject "Marketing research.".
- catalog title "Marketing and business research / Myron S. Heidingsfield, Frank H. Eby.".
- catalog type "text".