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- catalog contributor b7182449.
- catalog created "[1959]".
- catalog date "1959".
- catalog date "[1959]".
- catalog dateCopyrighted "[1959]".
- catalog description "Includes bibliography.".
- catalog extent "638 p. :".
- catalog issued "1959".
- catalog issued "[1959]".
- catalog language "eng".
- catalog publisher "Boston : Houghton Mifflin Company,".
- catalog subject "659.1".
- catalog subject "Advertising Textbooks.".
- catalog subject "Advertising.".
- catalog subject "HF5823 .K39".
- catalog title "Advertising : mass communication in marketing /".
- catalog type "text".