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- catalog contributor b7184168.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog description "Bibliographical footnotes.".
- catalog extent "viii, 514 p. :".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "Boston : Houghton Mifflin Company,".
- catalog subject "659.1".
- catalog subject "Advertising Textbooks.".
- catalog subject "Advertising.".
- catalog subject "HF5823 .K39 1964".
- catalog title "Advertising: mass communication in marketing / [by] C. A. Kirkpatrick.".
- catalog type "text".