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- catalog contributor b7191339.
- catalog contributor b7191340.
- catalog contributor b7191341.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog description "Bibliographical footnotes.".
- catalog extent "x, 338 p.".
- catalog hasFormat "Advertising in the printed media.".
- catalog isFormatOf "Advertising in the printed media.".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "New York, Macmillan".
- catalog relation "Advertising in the printed media.".
- catalog subject "659.132".
- catalog subject "Advertising, Magazine.".
- catalog subject "Advertising, Newspaper.".
- catalog subject "HF6107 .M16".
- catalog title "Advertising in the printed media [by] Leslie W. McClure [and] Paul C. Fulton.".
- catalog type "text".