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- catalog abstract "This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of international business strategies and the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics. Readings in International Enterprise will be an essential companion to international business courses both at undergraduate and postgraduate levels.".
- catalog contributor b7364903.
- catalog contributor b7364904.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction / John Drew -- 1. The effects of globalization and turbulence on policy-making processes / Miriam L. Campanella -- 2. The determinants and dynamics of national advantage / Michael E. Porter -- 3. Horses for courses: organizational forms for multinational corporations / Sumantra Ghoshal and Nitin Nohria -- 4. Thinking globally, acting locally / Anthony G. Eames -- 5. The internationalization of the firm: four Swedish cases / Jan Johanson and Finn Wiedersheim-Paul -- 6. Business environment assessment / Daniel A. Sharp.".
- catalog description "This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of international business strategies and the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics. Readings in International Enterprise will be an essential companion to international business courses both at undergraduate and postgraduate levels.".
- catalog extent "viii, 295 p. :".
- catalog hasFormat "Readings in international enterprise.".
- catalog identifier "041512316X".
- catalog isFormatOf "Readings in international enterprise.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog relation "Readings in international enterprise.".
- catalog subject "658/.049 20".
- catalog subject "HD2755.5 .R384 1994".
- catalog subject "International business enterprises.".
- catalog subject "Personnel management.".
- catalog tableOfContents "Introduction / John Drew -- 1. The effects of globalization and turbulence on policy-making processes / Miriam L. Campanella -- 2. The determinants and dynamics of national advantage / Michael E. Porter -- 3. Horses for courses: organizational forms for multinational corporations / Sumantra Ghoshal and Nitin Nohria -- 4. Thinking globally, acting locally / Anthony G. Eames -- 5. The internationalization of the firm: four Swedish cases / Jan Johanson and Finn Wiedersheim-Paul -- 6. Business environment assessment / Daniel A. Sharp.".
- catalog title "Readings in international enterprise / edited by John Drew.".
- catalog type "text".