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- catalog contributor b8170995.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "1. A Brief History of Morris the Cat -- 2. Theory Development is a Jazz Solo -- 3. On Hatching a Program of Consumer Research -- 4. What is Consumer Research? -- 5. O, Consumer, How You've Changed -- 6. Whither Consumer Research? -- 7. Romanticism, Subjective Personal Introspection, and Morris the Epicurean -- 8. The Role of Lyricism in Consumer Research -- 9. Dogmatism and Catastrophe in the Development of Marketing Thought -- 10. I'm Hip -- 11. Epilogue.".
- catalog description "Includes bibliographical references (p. 369-399) and index.".
- catalog extent "xii, 419 p. :".
- catalog hasFormat "Consumer research.".
- catalog identifier "0803972962 (hc. : acid-free paper)".
- catalog identifier "0803972970 (pbk. : acid-free paper)".
- catalog isFormatOf "Consumer research.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : Sage Publications,".
- catalog relation "Consumer research.".
- catalog subject "658.8/34 20".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers Research.".
- catalog subject "HF5415.3 .H637 1995".
- catalog subject "Market research".
- catalog tableOfContents "1. A Brief History of Morris the Cat -- 2. Theory Development is a Jazz Solo -- 3. On Hatching a Program of Consumer Research -- 4. What is Consumer Research? -- 5. O, Consumer, How You've Changed -- 6. Whither Consumer Research? -- 7. Romanticism, Subjective Personal Introspection, and Morris the Epicurean -- 8. The Role of Lyricism in Consumer Research -- 9. Dogmatism and Catastrophe in the Development of Marketing Thought -- 10. I'm Hip -- 11. Epilogue.".
- catalog title "Consumer research : introspective essays on the study of consumption / Morris B. Holbrook.".
- catalog type "text".