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- catalog contributor b8821311.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Choice Outstanding Academic Books and Nonprint Materials".
- catalog description "Includes bibliographical references (p. 260-274) and index.".
- catalog description "The Changing Nature of Advertising and Control -- Advertising and Control: A Typology -- The Fluid Dynamics of Advertising Control During the 1980s -- Factors in the 1980s That Decreased Advertiser Control -- Factors That Have Increased Advertiser Control -- Conclusion: Advertising's Control in the 1990s -- Advertising's External and Internal Control: Social Implications -- Advertising, Economic Critics and the External Control of Media Content -- Product Poundage: Delivering the Mass Audience -- Product Purity: Delivering Desirable Demographics -- Product Pliancy: Delivering Susceptible Audiences -- Two Final Points About External Control -- Advertising, Symbolic Critics and the Internal Control of Commercial Content -- Advertising and Referent Systems -- The Ideological Effects of Referent Systems -- Place-Based Advertising: Control Through Location -- The Rise, Fall and Rise of Place-Based Advertising -- Entertainment Places -- Travel Places -- Retail Places -- Health Places -- Educational Places -- Place-Based Failures -- The Imperative of Control in Place-Based Advertising -- Control Over Demographics -- Control Over Media Viewing Behavior -- Economic and External Control of Place -- Symbolic Control of Place -- Conclusion: A Commercial Sense of Place -- Controlling Viewer Behavior: Creating the Zapless Ad -- Techniques of Clutter Crunching and Remote Restraining -- Four Anti-Zapping Strategies -- The "Let's Spell It Out" Strategy -- The "Advertising by Anticipation" Strategy -- The Camouflage Strategy.".
- catalog extent "xii, 296 p. ;".
- catalog hasFormat "Commercialization of American culture.".
- catalog identifier "0803953798 (cloth : alk. paper)".
- catalog identifier "0803953801 (pbk. : alk. paper)".
- catalog isFormatOf "Commercialization of American culture.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : Sage Publications,".
- catalog relation "Commercialization of American culture.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "659.1/042 20".
- catalog subject "Advertising Social aspects United States.".
- catalog subject "Advertising Sociology".
- catalog subject "Advertising United States History 20th century.".
- catalog subject "HF5813.U6 M327 1996".
- catalog subject "Mass media Social aspects United States.".
- catalog subject "United States".
- catalog tableOfContents "The Changing Nature of Advertising and Control -- Advertising and Control: A Typology -- The Fluid Dynamics of Advertising Control During the 1980s -- Factors in the 1980s That Decreased Advertiser Control -- Factors That Have Increased Advertiser Control -- Conclusion: Advertising's Control in the 1990s -- Advertising's External and Internal Control: Social Implications -- Advertising, Economic Critics and the External Control of Media Content -- Product Poundage: Delivering the Mass Audience -- Product Purity: Delivering Desirable Demographics -- Product Pliancy: Delivering Susceptible Audiences -- Two Final Points About External Control -- Advertising, Symbolic Critics and the Internal Control of Commercial Content -- Advertising and Referent Systems -- The Ideological Effects of Referent Systems -- Place-Based Advertising: Control Through Location -- The Rise, Fall and Rise of Place-Based Advertising -- Entertainment Places -- Travel Places -- Retail Places -- Health Places -- Educational Places -- Place-Based Failures -- The Imperative of Control in Place-Based Advertising -- Control Over Demographics -- Control Over Media Viewing Behavior -- Economic and External Control of Place -- Symbolic Control of Place -- Conclusion: A Commercial Sense of Place -- Controlling Viewer Behavior: Creating the Zapless Ad -- Techniques of Clutter Crunching and Remote Restraining -- Four Anti-Zapping Strategies -- The "Let's Spell It Out" Strategy -- The "Advertising by Anticipation" Strategy -- The Camouflage Strategy.".
- catalog title "The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.".
- catalog type "History. fast".
- catalog type "text".