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- catalog abstract "This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at the Freedom Forum Media Studies Center at Columbia University, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Hugh Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarsfeld, and Robert K. Merton.".
- catalog contributor b9395411.
- catalog contributor b9395412.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "European roots / Kurt Lang -- Chicago School and mass communication research / James W. Carey -- Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- Press as a social institution / Theodore Peterson -- Fashioning audience ratings, from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton, pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rena Bartos -- Master teachers / Wilbure Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater -- Constructing a historiography for North American communication studies / Gertrude J. Robinson -- History reconsidered / Ellen Wartella.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Hugh Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarsfeld, and Robert K. Merton.".
- catalog description "This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at the Freedom Forum Media Studies Center at Columbia University, the book features work by leading scholars, researchers, and media executives.".
- catalog extent "xiii, 210 p. ;".
- catalog hasFormat "American communication research.".
- catalog identifier "0805817433 (cloth)".
- catalog identifier "0805817441 (paper)".
- catalog isFormatOf "American communication research.".
- catalog isPartOf "LEA's communication series".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : Erlbaum,".
- catalog relation "American communication research.".
- catalog spatial "United States".
- catalog subject "302.2/072073 20".
- catalog subject "Communication Research United States History.".
- catalog subject "P91.5.U5 A49 1996".
- catalog tableOfContents "European roots / Kurt Lang -- Chicago School and mass communication research / James W. Carey -- Yale communication and attitude-change program in the 1950s / William J. McGuire -- Diffusion research at Columbia / Elihu Katz -- Children and television / Hilde Himmelweit -- Press as a social institution / Theodore Peterson -- Fashioning audience ratings, from radio to cable / Hugh Malcolm Beville -- Stanton, Lazarsfeld, and Merton, pioneers in communication research / David L. Sills -- A conversation with Frank Stanton / Rena Bartos -- Master teachers / Wilbure Schramm -- Research as an instrument of power / Leo Bogart -- Addressing public policy / Douglass Cater -- Constructing a historiography for North American communication studies / Gertrude J. Robinson -- History reconsidered / Ellen Wartella.".
- catalog title "American communication research : the remembered history / edited by Everette E. Dennis, Ellen Wartella.".
- catalog type "History. fast".
- catalog type "text".