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- catalog abstract "How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well.".
- catalog contributor b9593423.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Expanding the perspective on consumer product safety / Jeffrey J. Stoltman, Fred W. Morgan -- Using marketing and advertising principles to encourage pro-environmental behaviors / L.J. Schrum, Tina M. Lowrey, John A. McCarty.".
- catalog description "How do personal crises affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Researchers, scholars, and upper-level students in the areas of marketing, public relations, communications, ethics, healthcare, and public policy will find this volume a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing and the poor / Linda F. Alwitt -- Social criticisms of target marketing : process or product? / Debra Jones Ringold -- Materialism, desire, and discontent : contributions of idealized advertising images and social comparison / Marsha L. Richins -- Portrayals of African, Hispanic, and Asian Americans in magazine advertising / Charles R. Taylor, Ju Yung Lee, Barbara B. Stern -- Alcohol warning label effects : socialization, addiction, and public policy issues / J. Craig Andrews, Richard G. Netemeyer.".
- catalog description "Uniting critical theory and public policy to create the reflexively defiant consumer / Julie L. Ozanne, Jeff B. Murray -- Exploring simultaneous oppressions : toward the development of consumer research in the interest of diverse women / Julia Bristor, Eileen Fischer -- Professional, personal, and popular culture perspectives on addiction / Elizabeth C. Hirschman -- Social support for decision making during grief due to death / James W. Gentry, Cathy Goodwin.".
- catalog extent "x, 230 p. :".
- catalog hasFormat "Marketing and consumer research in the public interest.".
- catalog identifier "0803971907 (cloth : alk. paper)".
- catalog identifier "0803971915 (pbk. : alk. paper)".
- catalog isFormatOf "Marketing and consumer research in the public interest.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Marketing and consumer research in the public interest.".
- catalog subject "658.8/3 20".
- catalog subject "Advertising Social aspects.".
- catalog subject "Consumer behavior.".
- catalog subject "Consumer education.".
- catalog subject "HF5415.2 .M3542 1996".
- catalog subject "Marketing research Social aspects.".
- catalog subject "Public interest.".
- catalog tableOfContents "Expanding the perspective on consumer product safety / Jeffrey J. Stoltman, Fred W. Morgan -- Using marketing and advertising principles to encourage pro-environmental behaviors / L.J. Schrum, Tina M. Lowrey, John A. McCarty.".
- catalog tableOfContents "Marketing and the poor / Linda F. Alwitt -- Social criticisms of target marketing : process or product? / Debra Jones Ringold -- Materialism, desire, and discontent : contributions of idealized advertising images and social comparison / Marsha L. Richins -- Portrayals of African, Hispanic, and Asian Americans in magazine advertising / Charles R. Taylor, Ju Yung Lee, Barbara B. Stern -- Alcohol warning label effects : socialization, addiction, and public policy issues / J. Craig Andrews, Richard G. Netemeyer.".
- catalog tableOfContents "Uniting critical theory and public policy to create the reflexively defiant consumer / Julie L. Ozanne, Jeff B. Murray -- Exploring simultaneous oppressions : toward the development of consumer research in the interest of diverse women / Julia Bristor, Eileen Fischer -- Professional, personal, and popular culture perspectives on addiction / Elizabeth C. Hirschman -- Social support for decision making during grief due to death / James W. Gentry, Cathy Goodwin.".
- catalog title "Marketing and consumer research in the public interest / Ronald Paul Hill, editor.".
- catalog type "text".