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- catalog abstract ""Show and Sell gives you the tools and techniques you need to make your trade show exhibits an overwhelming success. And it's the only book that completely covers the key areas of promotion, advertising, and in-booth dialogue. From pre-show promotions to on-site selling skills to follow-up mailings, Show and Sell helps you plan a total, synergistic promotion that gets results."--Jacket.".
- catalog contributor b10142528.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description ""Show and Sell gives you the tools and techniques you need to make your trade show exhibits an overwhelming success. And it's the only book that completely covers the key areas of promotion, advertising, and in-booth dialogue. From pre-show promotions to on-site selling skills to follow-up mailings, Show and Sell helps you plan a total, synergistic promotion that gets results."--Jacket.".
- catalog description "1. Directory of Promotions -- 2. Why Exhibit? -- 3. Your Road Map to Success -- 4. Direct Mail That Works! (And Some That Doesn't) -- 5. Print Advertising Do's and Don'ts: With Information on Creating Signs -- 6. Promotional Products Pack a Punch -- 7. Mass Media: The Medium Is the Message -- 8. Personal Contact -- 9. Public Relations: Fifteen Minutes of Fame -- 10. Hospitality: Party? Hardly! -- 11. Another Opening, Another Show: Using Professional Talent -- 12. And the Winner Is ... : Games and Drawings -- 13. Literature: Mounds of Paper and Tons of Trash -- 14. Configuring the Booth to Work for You, Not Against You -- 15. You Have Two Ears and One Mouth: Creating and Using Interactive Dialogue -- 16. Putting Promotions to Work -- 17. Creating an Effective Lead Form to Trap Practical Data -- 18. What Message Are You Sending? -- 19. Damage Control -- 20. The Other Side of the Aisle: Tips on Effective Trade Show Attendance -- 21. When and How to Do Follow-Up -- 22. Measuring Success -- 23. Successful Trade Show Promotional Campaigns -- 24. Checklists and Worksheets -- 25. Sources of Further Information.".
- catalog description "Includes bibliographical references (p. 303-304) and index.".
- catalog extent "ix, 323 p. :".
- catalog identifier "0814403301".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "659.15/2 20".
- catalog subject "HF5438.5 .W45 1997".
- catalog subject "Sales promotion.".
- catalog subject "Trade shows.".
- catalog tableOfContents "1. Directory of Promotions -- 2. Why Exhibit? -- 3. Your Road Map to Success -- 4. Direct Mail That Works! (And Some That Doesn't) -- 5. Print Advertising Do's and Don'ts: With Information on Creating Signs -- 6. Promotional Products Pack a Punch -- 7. Mass Media: The Medium Is the Message -- 8. Personal Contact -- 9. Public Relations: Fifteen Minutes of Fame -- 10. Hospitality: Party? Hardly! -- 11. Another Opening, Another Show: Using Professional Talent -- 12. And the Winner Is ... : Games and Drawings -- 13. Literature: Mounds of Paper and Tons of Trash -- 14. Configuring the Booth to Work for You, Not Against You -- 15. You Have Two Ears and One Mouth: Creating and Using Interactive Dialogue -- 16. Putting Promotions to Work -- 17. Creating an Effective Lead Form to Trap Practical Data -- 18. What Message Are You Sending? -- 19. Damage Control -- 20. The Other Side of the Aisle: Tips on Effective Trade Show Attendance -- 21. When and How to Do Follow-Up -- 22. Measuring Success -- 23. Successful Trade Show Promotional Campaigns -- 24. Checklists and Worksheets -- 25. Sources of Further Information.".
- catalog title "Show and sell : 133 business building ways to promote your trade show exhibit / Margit B. Weisgal.".
- catalog type "text".