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- catalog contributor b10159164.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Designing communication and promotion-mix strategies -- Designing effective advertising programs -- Designing direct-marketing, sales-promotion, and public-relations programs -- Managing the salesforce -- Organizing and implementing marketing programs -- Evaluating and controlling marketing performance -- The Asian marketplace.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Understanding the critical role of marketing in organizations and society -- Building customer satisfaction through quality, service, and value -- Laying the groundwork through market-oriented strategic planning -- Managing the marketing process and marketing planning -- Marketing information systems and marketing research -- Analyzing the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and business buying behavior -- Analyzing industries and competitors -- Measuring and forecasting market demand -- Identifying market segments and selecting target markets -- Differentiating and positioning the market offer -- Developing, testing, and launching new products and services -- Managing product life cycles and strategies -- Designing marketing strategies for market leaders, challengers -- Designing strategies for the global marketplace -- Managing product lines, brands, and packaging -- Managing service businesses and ancillary services -- Designing pricing strategies and programs -- Selecting and managing marketing channels -- Managing retailing, wholesaling, and physical-distribution systems --".
- catalog extent "xviii, 1055 p. :".
- catalog identifier "0132548976 (pbk.)".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "Singapore ; New York : Prentice Hall,".
- catalog spatial "Asia".
- catalog subject "Marketing Asia Management.".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Designing communication and promotion-mix strategies -- Designing effective advertising programs -- Designing direct-marketing, sales-promotion, and public-relations programs -- Managing the salesforce -- Organizing and implementing marketing programs -- Evaluating and controlling marketing performance -- The Asian marketplace.".
- catalog tableOfContents "Understanding the critical role of marketing in organizations and society -- Building customer satisfaction through quality, service, and value -- Laying the groundwork through market-oriented strategic planning -- Managing the marketing process and marketing planning -- Marketing information systems and marketing research -- Analyzing the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and business buying behavior -- Analyzing industries and competitors -- Measuring and forecasting market demand -- Identifying market segments and selecting target markets -- Differentiating and positioning the market offer -- Developing, testing, and launching new products and services -- Managing product life cycles and strategies -- Designing marketing strategies for market leaders, challengers -- Designing strategies for the global marketplace -- Managing product lines, brands, and packaging -- Managing service businesses and ancillary services -- Designing pricing strategies and programs -- Selecting and managing marketing channels -- Managing retailing, wholesaling, and physical-distribution systems --".
- catalog title "Marketing management : an Asian perspective / Philip Kotler ... [et al.].".
- catalog type "text".