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- catalog abstract "From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.".
- catalog contributor b10317921.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.".
- catalog description "Historical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution.".
- catalog description "Includes bibliographical references (p. [429]-435) and index.".
- catalog extent "xv, 448 p. :".
- catalog hasFormat "Soap, sex, and cigarettes.".
- catalog identifier "0534515932".
- catalog isFormatOf "Soap, sex, and cigarettes.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Belmont, CA : Wadsworth,".
- catalog relation "Soap, sex, and cigarettes.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "659/.1/0973 21".
- catalog subject "Advertising Social aspects United States.".
- catalog subject "Advertising United States History.".
- catalog subject "Advertising as Topic United States History.".
- catalog subject "HF5813.U6 S55 1997".
- catalog subject "HF5813.U6 S55 1998".
- catalog tableOfContents "Historical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution.".
- catalog title "Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.".
- catalog type "History. fast".
- catalog type "text".