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- catalog contributor b10371023.
- catalog contributor b10371024.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "Includes bibliographical references (p. 424-445) and index.".
- catalog extent "xvi, 457 p. :".
- catalog identifier "0130428213 (hbk)".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "New York : Prentice Hall,".
- catalog spatial "Great Britain".
- catalog spatial "Great Britain.".
- catalog subject "658.8/00941 20".
- catalog subject "Competition, International.".
- catalog subject "Great Britain".
- catalog subject "HF5415.12.G7 M38 1994".
- catalog subject "Marketing Great Britain Management.".
- catalog subject "Marketing".
- catalog subject "New products Great Britain Marketing.".
- catalog subject "Product management Great Britain.".
- catalog title "The marketing initiative : Economic and Social Research Council studies into British marketing / edited by John Saunders.".
- catalog type "text".