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- catalog abstract "The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.".
- catalog contributor b10550452.
- catalog contributor b10550453.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Includes bibliographical references (p. 207-216) and index.".
- catalog description "The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.".
- catalog description "The nature and scope of the industry -- The role of newspaper as products and institutions -- Milestones in the development of the U.S. newspaper industry -- Operations of a newspaper -- A day in the life of a newspaper -- Technology and labor issues -- Contemporary editorial issues and problems -- Contemporary business/management issues and problems -- Legal and regulatory issues and concerns -- Appendix: Major newspaper groups, 1995.".
- catalog extent "xvi, 224 p. :".
- catalog identifier "0205161456 (pbk.)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Boston : Allyn and Bacon,".
- catalog spatial "United States.".
- catalog subject "070.5/722 20".
- catalog subject "American newspapers.".
- catalog subject "Newspaper publishing United States.".
- catalog subject "Z479 .P53 1997".
- catalog tableOfContents "The nature and scope of the industry -- The role of newspaper as products and institutions -- Milestones in the development of the U.S. newspaper industry -- Operations of a newspaper -- A day in the life of a newspaper -- Technology and labor issues -- Contemporary editorial issues and problems -- Contemporary business/management issues and problems -- Legal and regulatory issues and concerns -- Appendix: Major newspaper groups, 1995.".
- catalog title "The newspaper publishing industry / Robert G. Picard, Jeffrey H. Brody.".
- catalog type "text".