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- catalog contributor b10996416.
- catalog contributor b10996417.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references (p. 207-208) and index.".
- catalog description "Your marketing strategy -- What direct response television can do for you -- How to sell on television -- Creating your commercial -- Infomercials -- The economics of direct response television -- Telemarketing and fulfillment -- Producing your commercial.".
- catalog extent "xv, 287 p. :".
- catalog identifier "0844235482 (recyclable paper)".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- catalog subject "659.14/3 20".
- catalog subject "Advertising media planning.".
- catalog subject "HF6146.T42 B65 1995".
- catalog subject "Television Production and direction.".
- catalog subject "Television advertising.".
- catalog tableOfContents "Your marketing strategy -- What direct response television can do for you -- How to sell on television -- Creating your commercial -- Infomercials -- The economics of direct response television -- Telemarketing and fulfillment -- Producing your commercial.".
- catalog title "Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.".
- catalog type "text".