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- catalog alternative "1 to 1 fieldbook".
- catalog contributor b11124594.
- catalog contributor b11124595.
- catalog contributor b11124596.
- catalog contributor b11124597.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "INTRODUCTION. -- 1. One-to-One Marketing: What It's All About. -- 2. Quick Start. -- DESIGN. -- 3. Identify Your Customers. -- 4. Differentiate Your Customers. -- 5. Interact with Your Customers. -- 6. Customize Your Product or Service. -- BUILD. -- 7. The One-to-One Gap Analysis. -- 8. Information Systmes. -- 9. Infrastructure. -- MANAGE -- 10. Channel Management. -- 11. The One-to-One Sales Organization. -- 12. The One-to-One Call Center. -- 13. The One-to One Web Site. -- 14. Advertising and Marketing Communications for the One-to One Enterprise. -- 15. Next Steps. -- Appendex: The One-to-One Nonprofit. -- End Notes. -- Index.".
- catalog description "Includes bibliographical references (p. 377-392) and index.".
- catalog extent "xxiv, 406 p. :".
- catalog hasFormat "One to one fieldbook.".
- catalog identifier "038549369X".
- catalog isFormatOf "One to one fieldbook.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "New York : Currency/Doubleday,".
- catalog relation "One to one fieldbook.".
- catalog subject "658.8/12 21".
- catalog subject "Consumer Participation.".
- catalog subject "Consumer Satisfaction.".
- catalog subject "Consumers' preferences.".
- catalog subject "HF 5415.127 P424t 1999".
- catalog subject "HF5415.127 .P469 1999".
- catalog subject "Interprofessional Relations Popular Works.".
- catalog subject "Market segmentation.".
- catalog subject "Marketing.".
- catalog subject "Public Relations.".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "INTRODUCTION. -- 1. One-to-One Marketing: What It's All About. -- 2. Quick Start. -- DESIGN. -- 3. Identify Your Customers. -- 4. Differentiate Your Customers. -- 5. Interact with Your Customers. -- 6. Customize Your Product or Service. -- BUILD. -- 7. The One-to-One Gap Analysis. -- 8. Information Systmes. -- 9. Infrastructure. -- MANAGE -- 10. Channel Management. -- 11. The One-to-One Sales Organization. -- 12. The One-to-One Call Center. -- 13. The One-to One Web Site. -- 14. Advertising and Marketing Communications for the One-to One Enterprise. -- 15. Next Steps. -- Appendex: The One-to-One Nonprofit. -- End Notes. -- Index.".
- catalog title "1 to 1 fieldbook".
- catalog title "The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, and Bob Dorf.".
- catalog type "text".