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- catalog abstract "This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.".
- catalog contributor b11211197.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Ch. 1. Proven Strategies to Build Marketing Success -- Ch. 2. Strategies for Developing Action Plans -- Ch. 3. Strategies for Conducting Successful Market Research -- Ch. 4. Strategies for Written Communications and Presentations -- Ch. 5. Strategies to Implement Marketing Programs and Advertising -- Ch. 6. Strategies for Choosing Advertising Agencies and Other Suppliers -- Ch. 7. Strategies for Point of Sale, Impulse Items, and Trade Shows -- Ch. 8. Strategies for Pricing and Adding Value -- Ch. 9. Selling and Marketing Strategies that Create Record Sales -- Ch. 10. Strategies for Speeding up the New Product Development -- Ch. 11. Strategies For Making Distributors and Merchants Ecstatic.".
- catalog description "This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.".
- catalog extent "xviii, 382 p. :".
- catalog identifier "0136449077 case".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Paramus, NJ : Prentice Hall,".
- catalog subject "658.8/02 21".
- catalog subject "HF5415.13 .F447 1999".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Ch. 1. Proven Strategies to Build Marketing Success -- Ch. 2. Strategies for Developing Action Plans -- Ch. 3. Strategies for Conducting Successful Market Research -- Ch. 4. Strategies for Written Communications and Presentations -- Ch. 5. Strategies to Implement Marketing Programs and Advertising -- Ch. 6. Strategies for Choosing Advertising Agencies and Other Suppliers -- Ch. 7. Strategies for Point of Sale, Impulse Items, and Trade Shows -- Ch. 8. Strategies for Pricing and Adding Value -- Ch. 9. Selling and Marketing Strategies that Create Record Sales -- Ch. 10. Strategies for Speeding up the New Product Development -- Ch. 11. Strategies For Making Distributors and Merchants Ecstatic.".
- catalog title "Winning marketing strategies / Barry Feig.".
- catalog type "text".