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- catalog alternative "Stratégie et marketing de l'innovation technologique. English".
- catalog contributor b11311135.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "1. Marketing Technological Innovations -- 2. Major Marketing Problems in Technological Innovation -- 3. Basic Rules of Marketing to Answer Specific Problems -- 4. Analysing Marketing Situations -- 5. Two Possible Development Strategies -- 6. Building Up Your Business.".
- catalog description "Includes bibliographical references (p. [219]-231) and index.".
- catalog extent "viii, 240 p. :".
- catalog hasFormat "Marketing the unknown.".
- catalog identifier "0471986216 (alk. paper)".
- catalog isFormatOf "Marketing the unknown.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng fre".
- catalog language "eng".
- catalog publisher "Chichester ; New York : J. Wiley,".
- catalog relation "Marketing the unknown.".
- catalog subject "658.8 21".
- catalog subject "HF5415.153 .M55413 1999".
- catalog subject "New products Marketing.".
- catalog subject "Product management.".
- catalog tableOfContents "1. Marketing Technological Innovations -- 2. Major Marketing Problems in Technological Innovation -- 3. Basic Rules of Marketing to Answer Specific Problems -- 4. Analysing Marketing Situations -- 5. Two Possible Development Strategies -- 6. Building Up Your Business.".
- catalog title "Marketing the unknown : developing market strategies for technical innovations / Paul Millier.".
- catalog title "Stratégie et marketing de l'innovation technologique. English".
- catalog type "text".