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- catalog alternative "At head of title: American Marketing Association".
- catalog contributor b11459366.
- catalog contributor b11459367.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references (p. 237-240) and index.".
- catalog extent "xv, 247 p. :".
- catalog identifier "0844222577".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog subject "658.8/27 21".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 M373 2000".
- catalog title "At head of title: American Marketing Association".
- catalog title "The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.".
- catalog type "text".