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- catalog abstract "Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students.".
- catalog contributor b11476829.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students.".
- catalog description "Includes bibliographical references (p. 169-173) and index.".
- catalog description "What is marketing? And how does it connect to the planning process? -- Before you begin: forming a marketing/planning team -- Developing a mission and vision: why exist? -- The marketing audit: examining the library's environments -- Goals, objectives, and action strategies: a road map to an effective future -- The library's products: heart of the system -- The price: what does each product cost? -- The place: how to connect the customer with the product -- Promotion: last, but not least -- Evaluation: two approaches -- Present success: and designing a preferred future.".
- catalog extent "xvii, 187 p. :".
- catalog identifier "1563086123 (cloth)".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Englewood, Colo. : Libraries Unlimited,".
- catalog subject "021.7 21".
- catalog subject "Advertising Information services.".
- catalog subject "Advertising Libraries.".
- catalog subject "Advertising as Topic.".
- catalog subject "Information Services.".
- catalog subject "Information services Marketing.".
- catalog subject "Information services Planning.".
- catalog subject "Information services Public relations.".
- catalog subject "Libraries Marketing.".
- catalog subject "Libraries Public relations.".
- catalog subject "Libraries.".
- catalog subject "Library planning.".
- catalog subject "Marketing.".
- catalog subject "Public Relations.".
- catalog subject "Z716.3 .W44 1999".
- catalog tableOfContents "What is marketing? And how does it connect to the planning process? -- Before you begin: forming a marketing/planning team -- Developing a mission and vision: why exist? -- The marketing audit: examining the library's environments -- Goals, objectives, and action strategies: a road map to an effective future -- The library's products: heart of the system -- The price: what does each product cost? -- The place: how to connect the customer with the product -- Promotion: last, but not least -- Evaluation: two approaches -- Present success: and designing a preferred future.".
- catalog title "Marketing/planning library and information services / Darlene E. Weingand.".
- catalog type "text".