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- catalog alternative "$port$ publicity, promotion and marketing".
- catalog contributor b11580894.
- catalog created "c2000 (1999 printing)".
- catalog date "(1999 printing)".
- catalog date "2000".
- catalog date "c2000".
- catalog dateCopyrighted "c2000".
- catalog description "Accentuate the Positive -- Quality Control -- League Coordination -- Superstars Make Super Stats -- Part 3. Promotion Techniques -- 10. Creating the News: Getting Media Attention -- Week of Formula Stories -- Standard Publicity Information -- Ethics of Misinformation -- Finding Publicity Ideas -- 20 Self-Generating News Formats -- 11. Getting Out the Message: Media Flow Chart -- Hitting the Bull's-eye More Often -- Organizing a Media List -- Formulating the Media Plan -- Activating the Media Grid -- Multi-facet Sports Story -- 12. Working with the Pros Who Write the Prose: Media Relations -- Profiling the Press -- Press Box Pecking Order -- Never Attack the Press -- TV Commentators: "You're beautiful baby" -- Media Junkets -- Press Parties -- Part 4. Marketing Fundamentals -- 13. Straight From the Quip: Interviews and Speeches -- Interview Formats -- Selecting Spokesperson and Site -- Background Material --".
- catalog description "Locker Room Interviews -- Speech and Awards Coverage -- Play-by-Play Broadcasts -- Radio Call-in Shows -- 06. 20-Second Soundbite: TV News and Features -- Videotape Releases -- TV Panel and Interview Shows -- Remote Interview -- Play-by-Play Telecast -- Video Tape Highlight Program -- Future of TV Sports -- 07. Sight for More Eyes: Sports Photography -- Action Photos -- Feature and Portrait Shots -- Product Photos -- Enterprise Shots -- Hiring Freelancers -- In-House Photo Facilities -- Preparing the Set -- Writing photo captions -- Photo Ethics -- 08. "...Important to Announce": News Conferences and Backgrounders -- When to Call a Press Conference -- When NOT to Call a Press Conference -- Press Conference Checklist -- For Background Only -- Sidebars -- Trial Balloons -- Anticipating Problems -- Press Conference Quiz -- 09. Let's Put It on the Record: Statistics -- Statistics Are Forever --".
- catalog description "Part 1. Business End of Sports -- 01. Dash for Cash -- Greening of the American Dream -- Dash for Cash -- Professional Sports -- College Sports -- High School Sports -- 02. Information Director: Here's Looking at You, SID -- How You Get There from Here -- 7-Day-a-Week Job -- Eyes and Hands of a Juggler -- Job Opportunities for Women and Minorities -- Write on the Money -- Seven Promotion Goals -- SID the Publisher -- SID's Secondary Responsibilities -- Part 2. Publicity Fundamentals -- 03. Get It Out Fast: Writing the Basic News Release -- Press Releases -- Fact Sheets -- News Advisories -- Press Kits -- 04. Here's a Great Story: Features for Print -- Eight Types of Feature Stories -- Columnists and Feature Editors -- Exclusives -- 34 Feature Lead Formats -- Query Letters -- 05. "Hello. This is Bob Costas..." -- Radio News and Features -- Sports Radio News and Features -- Talk Show Interview Programs --".
- catalog description "Quotes for Release -- Q and A Rehearsal -- Follow-up -- Media Tour -- Speakers Bureau -- Speech Formats -- 14. What's the Big Idea?: Creating Special Events -- New Events -- New Products -- Game Promotions -- New Profit Centers -- Stadium Facilities -- New Rules and Procedures -- Organizing the Event -- Commercial Sponsorship -- "The Big Ten Holiday Basketball Classic" -- 15. Event Promotion: Making the Big Idea Work -- Marketing Director -- What's in a Name? -- Game Promotions -- Prize Participation -- Game Day Promotions -- Fan Participation -- Using Stadium Facilities -- Sex in Sports Promotion -- Organizing a Promotion -- Operating Budget -- Corporate Sponsorship -- 16. Possible Dream: Coach a Rising Star -- Building a Marquee Attraction -- Ten Commandments of Star Gazing -- SID's Responsibilities -- Star's Obligations -- Problem Areas -- 17. Taming the Beast: Riding Out a Crisis --".
- catalog description "With Any (Bad) Luck It Could Happen to You -- Three P's of Crisis Planning -- Seven Crisis Priorities -- Ten Crisis Strategies -- Eleven Most Common Sports Crises -- 18. Nothin' but Net: WWW.Sports.com -- Logging On -- 5-Step Game Plan -- Designing the Page -- Picture Perfect -- 6 Prime Uses -- Code of Ethics.".
- catalog extent "xi, 450 p. :".
- catalog identifier "0963038729".
- catalog issued "2000".
- catalog issued "c2000".
- catalog language "eng".
- catalog publisher "Athens, Ohio : University Sports Press, in partnership with Team Marketing Report, Inc., in cooperation with the Graduate School of Recreation and Sports Sciences, and the E.W. Scripps School of Journalism, Ohio University,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "659.2/9796 21".
- catalog subject "GV714 .H45 2000".
- catalog subject "Sports Public relations United States.".
- catalog subject "Sports United States Public relations.".
- catalog subject "Sports promoters Training of United States.".
- catalog subject "Sports promoters Vocational guidance United States.".
- catalog tableOfContents "Accentuate the Positive -- Quality Control -- League Coordination -- Superstars Make Super Stats -- Part 3. Promotion Techniques -- 10. Creating the News: Getting Media Attention -- Week of Formula Stories -- Standard Publicity Information -- Ethics of Misinformation -- Finding Publicity Ideas -- 20 Self-Generating News Formats -- 11. Getting Out the Message: Media Flow Chart -- Hitting the Bull's-eye More Often -- Organizing a Media List -- Formulating the Media Plan -- Activating the Media Grid -- Multi-facet Sports Story -- 12. Working with the Pros Who Write the Prose: Media Relations -- Profiling the Press -- Press Box Pecking Order -- Never Attack the Press -- TV Commentators: "You're beautiful baby" -- Media Junkets -- Press Parties -- Part 4. Marketing Fundamentals -- 13. Straight From the Quip: Interviews and Speeches -- Interview Formats -- Selecting Spokesperson and Site -- Background Material --".
- catalog tableOfContents "Locker Room Interviews -- Speech and Awards Coverage -- Play-by-Play Broadcasts -- Radio Call-in Shows -- 06. 20-Second Soundbite: TV News and Features -- Videotape Releases -- TV Panel and Interview Shows -- Remote Interview -- Play-by-Play Telecast -- Video Tape Highlight Program -- Future of TV Sports -- 07. Sight for More Eyes: Sports Photography -- Action Photos -- Feature and Portrait Shots -- Product Photos -- Enterprise Shots -- Hiring Freelancers -- In-House Photo Facilities -- Preparing the Set -- Writing photo captions -- Photo Ethics -- 08. "...Important to Announce": News Conferences and Backgrounders -- When to Call a Press Conference -- When NOT to Call a Press Conference -- Press Conference Checklist -- For Background Only -- Sidebars -- Trial Balloons -- Anticipating Problems -- Press Conference Quiz -- 09. Let's Put It on the Record: Statistics -- Statistics Are Forever --".
- catalog tableOfContents "Part 1. Business End of Sports -- 01. Dash for Cash -- Greening of the American Dream -- Dash for Cash -- Professional Sports -- College Sports -- High School Sports -- 02. Information Director: Here's Looking at You, SID -- How You Get There from Here -- 7-Day-a-Week Job -- Eyes and Hands of a Juggler -- Job Opportunities for Women and Minorities -- Write on the Money -- Seven Promotion Goals -- SID the Publisher -- SID's Secondary Responsibilities -- Part 2. Publicity Fundamentals -- 03. Get It Out Fast: Writing the Basic News Release -- Press Releases -- Fact Sheets -- News Advisories -- Press Kits -- 04. Here's a Great Story: Features for Print -- Eight Types of Feature Stories -- Columnists and Feature Editors -- Exclusives -- 34 Feature Lead Formats -- Query Letters -- 05. "Hello. This is Bob Costas..." -- Radio News and Features -- Sports Radio News and Features -- Talk Show Interview Programs --".
- catalog tableOfContents "Quotes for Release -- Q and A Rehearsal -- Follow-up -- Media Tour -- Speakers Bureau -- Speech Formats -- 14. What's the Big Idea?: Creating Special Events -- New Events -- New Products -- Game Promotions -- New Profit Centers -- Stadium Facilities -- New Rules and Procedures -- Organizing the Event -- Commercial Sponsorship -- "The Big Ten Holiday Basketball Classic" -- 15. Event Promotion: Making the Big Idea Work -- Marketing Director -- What's in a Name? -- Game Promotions -- Prize Participation -- Game Day Promotions -- Fan Participation -- Using Stadium Facilities -- Sex in Sports Promotion -- Organizing a Promotion -- Operating Budget -- Corporate Sponsorship -- 16. Possible Dream: Coach a Rising Star -- Building a Marquee Attraction -- Ten Commandments of Star Gazing -- SID's Responsibilities -- Star's Obligations -- Problem Areas -- 17. Taming the Beast: Riding Out a Crisis --".
- catalog tableOfContents "With Any (Bad) Luck It Could Happen to You -- Three P's of Crisis Planning -- Seven Crisis Priorities -- Ten Crisis Strategies -- Eleven Most Common Sports Crises -- 18. Nothin' but Net: WWW.Sports.com -- Logging On -- 5-Step Game Plan -- Designing the Page -- Picture Perfect -- 6 Prime Uses -- Code of Ethics.".
- catalog title "$port$ publicity, promotion and marketing".
- catalog title "The dream job : $port$ publicity, promotion and marketing / Melvin Helitzer.".
- catalog type "text".