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- catalog abstract ""Loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--Jacket.".
- catalog contributor b11600649.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--Jacket.".
- catalog description "Carolyn's lament -- Ears of the hippopotamus -- Leap of faith -- Four things your customers want to tell you -- If nominated I will not run: if elected I will not serve -- Real profit players are not the home run kings -- Keeping the relationship alive -- "Eveolution" and other surprises ahead -- New tools require new skills -- CRM blueprint -- But what is it good for? -- You've got mail -- Should telemarketing be a four-letter word? -- Things Gutenberg never dreamed of -- Hi ho! hi ho! it's off to work we go -- "Everything that can be invented has been invented" -- Welcome to the new digital world -- Can CRM save the brick-and-mortar folks? -- Managing CRM with faceless customers -- Because that's where the money is -- But who is really your customer? -- Media awaken to CRM -- When you care enough -- Reorganizing using the CRM initiative -- Customer involvement: RadioShack's sophisticated CRM programs -- Hopelessly devoted to you ... ta da! -- Missing link: "prodices" -- It's a matter of degrees -- Recognizing the power of the consumer -- Information is knowledge, knowledge is power, and power can be frightening -- CRM and profits: making the case.".
- catalog description "Includes bibliographical references (p. 306-317) and index.".
- catalog extent "xx, 325 p. ;".
- catalog hasFormat "Loyalty.com.".
- catalog identifier "0071357750".
- catalog isFormatOf "Loyalty.com.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog relation "Loyalty.com.".
- catalog subject "658.8/4 21".
- catalog subject "Advertising.".
- catalog subject "Commerce.".
- catalog subject "Consumer Satisfaction methods.".
- catalog subject "Customer relations.".
- catalog subject "HF 5415.1265 N544 2000".
- catalog subject "HF5415.1265 .N495 2000".
- catalog subject "Internet marketing.".
- catalog subject "Internet.".
- catalog subject "Interpersonal Relations.".
- catalog subject "Public Relations.".
- catalog tableOfContents "Carolyn's lament -- Ears of the hippopotamus -- Leap of faith -- Four things your customers want to tell you -- If nominated I will not run: if elected I will not serve -- Real profit players are not the home run kings -- Keeping the relationship alive -- "Eveolution" and other surprises ahead -- New tools require new skills -- CRM blueprint -- But what is it good for? -- You've got mail -- Should telemarketing be a four-letter word? -- Things Gutenberg never dreamed of -- Hi ho! hi ho! it's off to work we go -- "Everything that can be invented has been invented" -- Welcome to the new digital world -- Can CRM save the brick-and-mortar folks? -- Managing CRM with faceless customers -- Because that's where the money is -- But who is really your customer? -- Media awaken to CRM -- When you care enough -- Reorganizing using the CRM initiative -- Customer involvement: RadioShack's sophisticated CRM programs -- Hopelessly devoted to you ... ta da! -- Missing link: "prodices" -- It's a matter of degrees -- Recognizing the power of the consumer -- Information is knowledge, knowledge is power, and power can be frightening -- CRM and profits: making the case.".
- catalog title "Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.".
- catalog type "text".