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- catalog abstract ""Andreas Buchholz and Wolfram Wordemann have reached the end of a six-year research project - a never before attempted analysis of over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, to establish a blueprint for brand growth." "The authors posit that winning brands achieve outstanding growth in terms of sales and market share by adhering to specific 'laws' when activating a specific purchase motive in the consumer's mind. They are called Growth Codes - and they are applicable to any product or service in any market. Growth codes can help you identify a new, unexpected and compelling purchase motive for an average beer brand, for a car brand that is losing market share, or for an insurance company that the consumer perceives to be too expensive." "The 27 Growth Codes discovered by the authors are unveiled in this book. Validated with case studies of leading brands and best practices around the world, this book shows you how the method works and how effectively it can be applied."--Jacket.".
- catalog alternative "Wachstumscode für Siegermarken. English".
- catalog contributor b12034489.
- catalog contributor b12034490.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Andreas Buchholz and Wolfram Wordemann have reached the end of a six-year research project - a never before attempted analysis of over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, to establish a blueprint for brand growth." "The authors posit that winning brands achieve outstanding growth in terms of sales and market share by adhering to specific 'laws' when activating a specific purchase motive in the consumer's mind. They are called Growth Codes - and they are applicable to any product or service in any market. Growth codes can help you identify a new, unexpected and compelling purchase motive for an average beer brand, for a car brand that is losing market share, or for an insurance company that the consumer perceives to be too expensive." "The 27 Growth Codes discovered by the authors are unveiled in this book. Validated with case studies of leading brands and best practices around the world, this book shows you how the method works and how effectively it can be applied."--Jacket.".
- catalog description "Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.".
- catalog description "Includes bibliographical references (p. [199]-214) and index.".
- catalog extent "xvi, 222 p. :".
- catalog identifier "0471720259".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng ger".
- catalog language "eng".
- catalog publisher "Chichester ; New York : Wiley,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 B8313 2000".
- catalog tableOfContents "Acknowledgments -- Something new -- Overview -- 1. The road to a new method -- 2. Portal 1: Benefits & promises -- 3. Portal 2: Norms & values -- 4. Portal 3: Perceptions & programs -- 5. Portal 4: Identity & self-expression -- 6. Portal 5: Emotions & love -- 7. Working with growth codes -- 8. Taking growth codes into the internet age -- Bibliiography -- Index.".
- catalog title "Wachstumscode für Siegermarken. English".
- catalog title "What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram Wördemann.".
- catalog type "text".