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- catalog abstract ""Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace - particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures."--Jacket.".
- catalog contributor b12124592.
- catalog contributor b12124593.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description ""Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace - particularly if you are part of a brick-and-mortar company with specific online aspirations.".
- catalog description "Background, terminology, opportunity, and challenges -- Business-to-consumer data warehousing -- Data warehousing for consumer-to-consumer and consumer-to-business models -- Business-to-business data warehousing -- e-Government and data warehousing -- Business-to-employee models and data warehousing -- Core technologies and building blocks -- Products for e-commerce intelligence -- Data Quality and Integrity Issues -- Information privacy and systems security issues for e-commerce environments -- Solutions architecture case study.".
- catalog description "In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 287 p. :".
- catalog identifier "1558607137".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "San Francisco, [Calif.] : Morgan Kaufmann,".
- catalog subject "658.8/4 21".
- catalog subject "Business intelligence.".
- catalog subject "Data warehousing.".
- catalog subject "Electronic commerce.".
- catalog subject "HF5548.32 .S56 2001".
- catalog subject "Industrial marketing.".
- catalog tableOfContents "Background, terminology, opportunity, and challenges -- Business-to-consumer data warehousing -- Data warehousing for consumer-to-consumer and consumer-to-business models -- Business-to-business data warehousing -- e-Government and data warehousing -- Business-to-employee models and data warehousing -- Core technologies and building blocks -- Products for e-commerce intelligence -- Data Quality and Integrity Issues -- Information privacy and systems security issues for e-commerce environments -- Solutions architecture case study.".
- catalog title "Data warehousing and business intelligence for e-commerce / Alan R. Simon, Steven L. Shaffer.".
- catalog type "text".