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- catalog abstract "A volume that is part business manual and part intellectual adventure reveals how to target "the influentials"--The ten percent of Americans who quietly impact decisions regarding the cars we drive, the books we read, and the candidates we vote for.".
- catalog contributor b12704678.
- catalog contributor b12704679.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "1. Who Are the Influentials? 27 -- 2. The Influential Personality 79 -- 3. The Influence Spiral: How Influentials Get and Spread Ideas 123 -- 4. The Message of Influentials: The Age of Autonomy and the Rise of Self-Reliance 173 -- 5. The Influential Vision: Seven Trends for the Future 227 -- 6. Developing an Influential Strategy: Six Rules for Getting into the Conversation 279.".
- catalog description "A volume that is part business manual and part intellectual adventure reveals how to target "the influentials"--The ten percent of Americans who quietly impact decisions regarding the cars we drive, the books we read, and the candidates we vote for.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "viii, 353 p. :".
- catalog hasFormat "Influentials.".
- catalog identifier "0743227298 (hc)".
- catalog identifier "0743227301 (pbk.)".
- catalog isFormatOf "Influentials.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog relation "Influentials.".
- catalog spatial "United States.".
- catalog subject "303.3/4 21".
- catalog subject "Civic leaders United States.".
- catalog subject "HN65 .K43 2003".
- catalog subject "Leadership United States.".
- catalog subject "Social action United States.".
- catalog subject "Social influence.".
- catalog subject "Social participation United States.".
- catalog tableOfContents "1. Who Are the Influentials? 27 -- 2. The Influential Personality 79 -- 3. The Influence Spiral: How Influentials Get and Spread Ideas 123 -- 4. The Message of Influentials: The Age of Autonomy and the Rise of Self-Reliance 173 -- 5. The Influential Vision: Seven Trends for the Future 227 -- 6. Developing an Influential Strategy: Six Rules for Getting into the Conversation 279.".
- catalog title "The influentials / Ed Keller and Jon Berry.".
- catalog type "text".