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- catalog abstract "Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.".
- catalog contributor b12831324.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.".
- catalog description "Includes bibliographical references (p. 123-146) and index.".
- catalog description "The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.".
- catalog extent "xvi, 154 p. ;".
- catalog identifier "0838908489".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Chicago : American Library Association,".
- catalog subject "021.7 21".
- catalog subject "Advertising Libraries.".
- catalog subject "Consumer Satisfaction.".
- catalog subject "Librarians.".
- catalog subject "Libraries Marketing.".
- catalog subject "Libraries Public relations.".
- catalog subject "Libraries.".
- catalog subject "Library Services.".
- catalog subject "Marketing.".
- catalog subject "Public Relations.".
- catalog subject "Public services (Libraries)".
- catalog subject "Z 716.3 S573v 2003".
- catalog subject "Z716.3 .S54 2003".
- catalog tableOfContents "The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.".
- catalog title "The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess ; [with a foreword by Kathy Dempsey].".
- catalog type "text".