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- catalog abstract ""The Merck Druggernaut offers the intriguing inside story of a pharmaceutical giant - from where it has been and where it is, to where it might be going. Through interviews with individuals who work and have worked at Merck, as well as those outside the company, healthcare and business journalist Fran Hawthorne weaves an engaging tale of two Mercks." "On the one hand, you'll watch as a company, beloved by investors and headed by such legendary leaders as George W. Merck and P. Roy Vagelos, discovers a treatment for river blindness in Africa and hands out the drug for free. You'll also learn how Merck developed groundbreaking medications for diseases that previously had no effective products - Mevacor and Zocor for cholesterol as well as Crixivan for AIDS. On the other hand, you'll witness a company whose struggle to produce great new drugs coincides with a sharp decline in its stock price as well as profits. You'll also get an up-close and personal look at how doctors, insurance companies, generic drug makers, and politicians are confronting Merck, as well as the rest of the pharmaceutical industry."--Jacket.".
- catalog contributor b12963208.
- catalog coverage "United States".
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""The Merck Druggernaut offers the intriguing inside story of a pharmaceutical giant - from where it has been and where it is, to where it might be going. Through interviews with individuals who work and have worked at Merck, as well as those outside the company, healthcare and business journalist Fran Hawthorne weaves an engaging tale of two Mercks." "On the one hand, you'll watch as a company, beloved by investors and headed by such legendary leaders as George W. Merck and P. Roy Vagelos, discovers a treatment for river blindness in Africa and hands out the drug for free. You'll also learn how Merck developed groundbreaking medications for diseases that previously had no effective products - Mevacor and Zocor for cholesterol as well as Crixivan for AIDS. On the other hand, you'll witness a company whose struggle to produce great new drugs coincides with a sharp decline in its stock price as well as profits. You'll also get an up-close and personal look at how doctors, insurance companies, generic drug makers, and politicians are confronting Merck, as well as the rest of the pharmaceutical industry."--Jacket.".
- catalog description "In the bull's eye -- From little pharmacy to big pharma -- Off the cutting edge -- The drugs of tomorrow -- The freebie circuit -- Just like toothpaste -- "It is not for the profits," part one : prices and politics -- "It is not for the profits," part two : the AIDS debacle -- Living with mother Merck -- A different business model.".
- catalog description "Includes bibliographical references (p. 279-282) and index.".
- catalog extent "xiv, 290 p. ;".
- catalog identifier "0471228788".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : J. Wiley & Sons,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "2003 E-774".
- catalog subject "338.7/616151/0973 21".
- catalog subject "Drug Industry organization & administration United States.".
- catalog subject "Drug Industry organization & administration".
- catalog subject "HD9666.9.M4 H39 2003".
- catalog subject "Merck & Co.".
- catalog subject "Pharmaceutical industry United States.".
- catalog subject "QV 736 H399 2003".
- catalog tableOfContents "In the bull's eye -- From little pharmacy to big pharma -- Off the cutting edge -- The drugs of tomorrow -- The freebie circuit -- Just like toothpaste -- "It is not for the profits," part one : prices and politics -- "It is not for the profits," part two : the AIDS debacle -- Living with mother Merck -- A different business model.".
- catalog title "The Merck druggernaut : the inside story of a pharmaceutical giant / Fran Hawthorne.".
- catalog type "text".