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- catalog abstract ""Market Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written with a managerial point of view, recognizing that product innovation, or new product development, is a discipline in its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market oriented culture."--Jacket.".
- catalog contributor b12963481.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Market Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written with a managerial point of view, recognizing that product innovation, or new product development, is a discipline in its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market oriented culture."--Jacket.".
- catalog description "Includes bibliographical references (p. 360-376) and index.".
- catalog description "pt. 1. Introduction. Ch. I. Scope. Ch. II. Historical review. Ch. III. Key concepts. Ch. IV. Creative thinking. Ch. V. People and change. Ch. VI. Summary of Part One -- pt. 2. Strategic issues. Ch. VII. Organizational culture. Ch. VIII. Management philosophy. Ch. IX. Business concept. Ch. X. Objectives and strategies. Ch. XI. Organization. Ch. XII. Competence. Ch. XIII. Communication. Ch. XIV. Summary of Part Two -- pt. 3. Operational issues. Ch. XV. Key participants. Ch. XVI. Product innovation and problem solving. Ch. XVII. Processing of projects. Ch. XVIII. Provision of need information. Ch. XIX. Need assessment in practise. Ch. XX. The user and quality. Ch. XXI. The user and the environment. Ch. XXII. Conclusion.".
- catalog extent "xi, 410 p. :".
- catalog identifier "1402071388 (hbk. : alk. paper)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Boston : Kluwer Academic Publishers,".
- catalog subject "658.5 21".
- catalog subject "HF5415.15 .H648 2002".
- catalog subject "New products Marketing.".
- catalog subject "Product management.".
- catalog tableOfContents "pt. 1. Introduction. Ch. I. Scope. Ch. II. Historical review. Ch. III. Key concepts. Ch. IV. Creative thinking. Ch. V. People and change. Ch. VI. Summary of Part One -- pt. 2. Strategic issues. Ch. VII. Organizational culture. Ch. VIII. Management philosophy. Ch. IX. Business concept. Ch. X. Objectives and strategies. Ch. XI. Organization. Ch. XII. Competence. Ch. XIII. Communication. Ch. XIV. Summary of Part Two -- pt. 3. Operational issues. Ch. XV. Key participants. Ch. XVI. Product innovation and problem solving. Ch. XVII. Processing of projects. Ch. XVIII. Provision of need information. Ch. XIX. Need assessment in practise. Ch. XX. The user and quality. Ch. XXI. The user and the environment. Ch. XXII. Conclusion.".
- catalog title "Market oriented product innovation : a key to survival in the third millennium / by Knut Holt.".
- catalog type "text".