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- catalog contributor b12964559.
- catalog contributor b12964560.
- catalog contributor b12964561.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. I. Brand Driven: The Route to Integrated Branding Through Great Leadership -- Ch. 1. Why Take the Trip? -- Ch. 2. Determine Your Destination -- Ch. 3. Tools for Navigation -- Ch. 4. Are You Road Ready? -- Ch. 5. Plan the Itinerary -- Ch. 6. Communicate Your Destination -- Ch. 7. Rules of the Road -- Ch. 8. What Are You Driving? -- Ch. 9. Rev Your Engines -- Ch. 10. Keep People Moving -- Ch. 11. Landmarks Along the Way -- Ch. 12. Are We There Yet? -- pt. II. Excursions -- Specific Application of Living the Integrated Brand -- Ch. 13. Rerouting Existing Organisations -- Ch. 14. The Start-Up Leader's Journey -- Ch. 15. The Non-Profit Leader's Journey -- Ch. 16. The Healthcare Leader's Journey.".
- catalog extent "xvi, 334 p. :".
- catalog identifier "0749437979".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "London ; Sterling, VA : Kogan Page,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products Management.".
- catalog subject "Branding (Marketing)".
- catalog subject "HD69.B7 L467 2003".
- catalog subject "Leadership.".
- catalog tableOfContents "pt. I. Brand Driven: The Route to Integrated Branding Through Great Leadership -- Ch. 1. Why Take the Trip? -- Ch. 2. Determine Your Destination -- Ch. 3. Tools for Navigation -- Ch. 4. Are You Road Ready? -- Ch. 5. Plan the Itinerary -- Ch. 6. Communicate Your Destination -- Ch. 7. Rules of the Road -- Ch. 8. What Are You Driving? -- Ch. 9. Rev Your Engines -- Ch. 10. Keep People Moving -- Ch. 11. Landmarks Along the Way -- Ch. 12. Are We There Yet? -- pt. II. Excursions -- Specific Application of Living the Integrated Brand -- Ch. 13. Rerouting Existing Organisations -- Ch. 14. The Start-Up Leader's Journey -- Ch. 15. The Non-Profit Leader's Journey -- Ch. 16. The Healthcare Leader's Journey.".
- catalog title "Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.].".
- catalog type "text".