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- catalog alternative "Marketing 'Return On Investment'".
- catalog contributor b12964720.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. 251-255) and index.".
- catalog description "Understanding ROI principles. Profit is the goal, ROI is the measure. Getting the ROI basics. Marketing ROI is different. More measurable than ever. Marketing ROI process -- Building the ROI formula. Measuring return on investment. Profit dynamics and key principles -- Applying marketing ROI. Adopting the marketing ROI process. Managing corporate-level profitability. Managing customer profitability. Customer pathing"! strategies. Managing campaign profitability. The measurement process. Strategic profit management. The implementation process.".
- catalog extent "xiv, 268 p. :".
- catalog identifier "0071413634 (hardcover : alk. paper)".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.15/54 21".
- catalog subject "Capital investments Evaluation.".
- catalog subject "HG4028.C4 L397 2003".
- catalog subject "Profit.".
- catalog subject "Rate of return.".
- catalog tableOfContents "Understanding ROI principles. Profit is the goal, ROI is the measure. Getting the ROI basics. Marketing ROI is different. More measurable than ever. Marketing ROI process -- Building the ROI formula. Measuring return on investment. Profit dynamics and key principles -- Applying marketing ROI. Adopting the marketing ROI process. Managing corporate-level profitability. Managing customer profitability. Customer pathing"! strategies. Managing campaign profitability. The measurement process. Strategic profit management. The implementation process.".
- catalog title "Marketing 'Return On Investment'".
- catalog title "Marketing ROI : the path to campaign, customer, and corporate profitability / James D. Lenskold.".
- catalog type "text".