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- catalog contributor b12997587.
- catalog contributor b12997588.
- catalog contributor b12997589.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Introduction: The New World of Marketing -- 1. E-Business Is Dead -- Long Live E-Business! -- 2. Disruptive Technologies Are Changing Our Everyday Lives -- 3. The Unknown Customer -- 4. Customer Experience -- Holistic Brand Management -- 5. Customization -- Customer Relationship Marketing -- 6. Contact -- Real-Time Marketing -- 7. Channel -- Multi-channel Marketing -- 8. Management Implications of Marketing 2.0.".
- catalog extent "vi, 151 p. :".
- catalog identifier "3540002855 (cloth : alk. paper)".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng ger".
- catalog language "eng".
- catalog publisher "Berlin ; New York : Springer,".
- catalog subject "658.8 21".
- catalog subject "Brand name products Management.".
- catalog subject "Customer relations.".
- catalog subject "HF5415 .C6517 2003".
- catalog subject "Internet marketing.".
- catalog subject "Marketing.".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Introduction: The New World of Marketing -- 1. E-Business Is Dead -- Long Live E-Business! -- 2. Disruptive Technologies Are Changing Our Everyday Lives -- 3. The Unknown Customer -- 4. Customer Experience -- Holistic Brand Management -- 5. Customization -- Customer Relationship Marketing -- 6. Contact -- Real-Time Marketing -- 7. Channel -- Multi-channel Marketing -- 8. Management Implications of Marketing 2.0.".
- catalog title "Marketing 2.0 : strategies for closer customer relationships / Gerald Corbae, Jakob B. Jensen, Dirk Schneider.".
- catalog type "text".