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- catalog contributor b13220587.
- catalog coverage "Mexico Foreign relations United States.".
- catalog coverage "Mexico Politics and government 1910-1946.".
- catalog coverage "Mexico Politics and government 1946-1970.".
- catalog coverage "United States Foreign relations Mexico.".
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "Includes bibliographical references (p. [283]-307) and index.".
- catalog description "Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears and the reconstruction of U.S.-Mexican relations -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.".
- catalog extent "xi, 321 p. :".
- catalog hasFormat "Yankee don't go home!".
- catalog identifier "0807828025 (cloth : alk. paper)".
- catalog identifier "0807854786 (pbk. : alk. paper)".
- catalog isFormatOf "Yankee don't go home!".
- catalog isPartOf "Luther Hartwell Hodges series on business, society, and the state.".
- catalog isPartOf "The Luther Hartwell Hodges series on business, society, and the state".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Chapel Hill : University of North Carolina Press,".
- catalog relation "Yankee don't go home!".
- catalog spatial "Mexico Foreign relations United States.".
- catalog spatial "Mexico Politics and government 1910-1946.".
- catalog spatial "Mexico Politics and government 1946-1970.".
- catalog spatial "Mexico".
- catalog spatial "United States Foreign relations Mexico.".
- catalog subject "337.72073/09/041 21".
- catalog subject "Advertising Mexico History 20th century.".
- catalog subject "Capitalism Mexico History 20th century.".
- catalog subject "Consumption (Economics) Mexico History 20th century.".
- catalog subject "HD3616.M42 M67 2003".
- catalog subject "Industrial policy Mexico History 20th century.".
- catalog subject "J. Walter Thompson Company.".
- catalog subject "Nationalism Mexico History 20th century.".
- catalog subject "Sears, Roebuck and Company.".
- catalog tableOfContents "Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears and the reconstruction of U.S.-Mexican relations -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.".
- catalog title "Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno.".
- catalog type "History. fast".
- catalog type "text".