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- catalog abstract ""The once-clear line between commerce and creative has become increasingly blurred. Mass marketers faced with fast-changing technologies and attitudes are being forced to abandon their staid, comfortable push model in favor of a consumer-controlled pull model, in effect moving from intrusion to invitation." "Madison & Vine provides a front-row seat to this unfolding story. Written by Advertising Age editor Scott Donaton, who has played a central role in understanding and facilitating the new intersection between content and commerce, this valuable book explains what is happening and why. High-profile professionals from every corner and faction detail their successes and failures at reviving long-fractured pathways to the hearts and minds of today's consumer."--Jacket.".
- catalog alternative "Madison and Vine".
- catalog contributor b13305514.
- catalog created "c2004.".
- catalog date "2004".
- catalog date "c2004.".
- catalog dateCopyrighted "c2004.".
- catalog description ""Madison & Vine provides a front-row seat to this unfolding story. Written by Advertising Age editor Scott Donaton, who has played a central role in understanding and facilitating the new intersection between content and commerce, this valuable book explains what is happening and why. High-profile professionals from every corner and faction detail their successes and failures at reviving long-fractured pathways to the hearts and minds of today's consumer."--Jacket.".
- catalog description ""The once-clear line between commerce and creative has become increasingly blurred. Mass marketers faced with fast-changing technologies and attitudes are being forced to abandon their staid, comfortable push model in favor of a consumer-controlled pull model, in effect moving from intrusion to invitation."".
- catalog description "1. Out of order -- 2. If it's broke, fix it -- 3. Heyer calling -- 4. Everything old is new again -- 5. A VCR on steroids -- 6. Dial it up -- 7. TiVo's future -- 8. Movie madness -- 9. Producing an answer -- 10. BMW's powder keg -- 11. Under the hood -- 12. Stop the music -- 13. Change that tune -- 14. Driving miles -- 15. Crossing the line -- 16. The connectors -- 17. Proof positive -- 18. Six simple rules.".
- catalog description "Includes bibliographical references (p. 187-193) and index.".
- catalog extent "xvii, 202 p. ;".
- catalog identifier "0071436847 (alk. paper)".
- catalog issued "2004".
- catalog issued "c2004.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog spatial "United States.".
- catalog subject "659.1/0973 22".
- catalog subject "Advertising United States.".
- catalog subject "HF5821 .D545 2004".
- catalog subject "Performing arts United States.".
- catalog tableOfContents "1. Out of order -- 2. If it's broke, fix it -- 3. Heyer calling -- 4. Everything old is new again -- 5. A VCR on steroids -- 6. Dial it up -- 7. TiVo's future -- 8. Movie madness -- 9. Producing an answer -- 10. BMW's powder keg -- 11. Under the hood -- 12. Stop the music -- 13. Change that tune -- 14. Driving miles -- 15. Crossing the line -- 16. The connectors -- 17. Proof positive -- 18. Six simple rules.".
- catalog title "Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Donaton.".
- catalog title "Madison and Vine".
- catalog type "text".