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- 00026735 contributor B16162.
- 00026735 contributor B16163.
- 00026735 created "c2001.".
- 00026735 date "2001".
- 00026735 date "c2001.".
- 00026735 dateCopyrighted "c2001.".
- 00026735 description "Includes bibliographical references (p. 851-858) and indexes.".
- 00026735 extent "xx, 876 p. :".
- 00026735 identifier "0072315571".
- 00026735 identifier 00026735.html.
- 00026735 identifier 00026735.html.
- 00026735 issued "2001".
- 00026735 issued "c2001.".
- 00026735 language "eng".
- 00026735 publisher "Boston, Mass. : Irwin/McGraw-Hill,".
- 00026735 subject "658.8 21".
- 00026735 subject "HF5415.13 .P387 2001".
- 00026735 subject "Marketing Management Case studies.".
- 00026735 subject "Marketing Management.".
- 00026735 title "Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.".
- 00026735 type "text".