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- 00265135 contributor B80675.
- 00265135 contributor B80676.
- 00265135 created "1999.".
- 00265135 date "1999".
- 00265135 date "1999.".
- 00265135 dateCopyrighted "1999.".
- 00265135 extent "xviii, 578 p. :".
- 00265135 identifier "0750641169".
- 00265135 isPartOf "Marketing series (London, England). Professional development.".
- 00265135 isPartOf "The Chartered Institute of Marketing/Butterworth-Heinemann marketing series".
- 00265135 issued "1999".
- 00265135 issued "1999.".
- 00265135 language "eng".
- 00265135 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 00265135 subject "658.8/02 21".
- 00265135 subject "HF5415.13 .M369183 1999".
- 00265135 subject "Marketing Management.".
- 00265135 subject "Marketing Planning.".
- 00265135 title "Marketing plans : how to prepare them, how to use them / Malcolm McDonald.".
- 00265135 type "text".