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- 00268911 alternative "Brand mindset".
- 00268911 contributor B85183.
- 00268911 created "c2000.".
- 00268911 date "2000".
- 00268911 date "c2000.".
- 00268911 dateCopyrighted "c2000.".
- 00268911 description "Includes bibliographical references (p. 269-271) and index.".
- 00268911 extent "xxiii, 277 p. :".
- 00268911 identifier "007134795X".
- 00268911 identifier 00268911.html.
- 00268911 identifier 00268911.html.
- 00268911 identifier 00268911.html.
- 00268911 issued "2000".
- 00268911 issued "c2000.".
- 00268911 language "eng".
- 00268911 publisher "New York : McGraw-Hill,".
- 00268911 subject "658.8/27 21".
- 00268911 subject "Brand name products.".
- 00268911 subject "Branding (Marketing)".
- 00268911 subject "HD69.B7 K62 2000".
- 00268911 subject "Product management.".
- 00268911 title "Brand mindset".
- 00268911 title "The Brandmindset / Duane E. Knapp.".
- 00268911 type "text".