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- 00391199 contributor B205018.
- 00391199 created "c2000.".
- 00391199 date "1999".
- 00391199 date "c2000.".
- 00391199 dateCopyrighted "c2000.".
- 00391199 description "Includes bibliographical references (p. 279-321).".
- 00391199 extent "ix, 321 p. :".
- 00391199 identifier "3631360851 (alk. paper)".
- 00391199 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 2597.".
- 00391199 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft, 0531-7339 ; Bd. 2597 = Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ; vol. 2597 = European university studies. Series V, Economics and management ; vol. 2597".
- 00391199 issued "1999".
- 00391199 issued "c2000.".
- 00391199 language "ger".
- 00391199 publisher "Frankfurt am Main ; New York : P. Lang,".
- 00391199 subject "Advertising Psychological aspects.".
- 00391199 subject "Consumers.".
- 00391199 subject "HF5822 .S83 1999".
- 00391199 subject "Socialization.".
- 00391199 type "text".