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- 00551300 contributor B270319.
- 00551300 contributor B270320.
- 00551300 created "1998.".
- 00551300 date "1998".
- 00551300 date "1998.".
- 00551300 dateCopyrighted "1998.".
- 00551300 description "Includes bibliographical references and index.".
- 00551300 extent "xii, 225 p. :".
- 00551300 identifier "0750641215".
- 00551300 identifier 00551300.html.
- 00551300 identifier 00551300.html.
- 00551300 isPartOf "Marketing series (London, England)".
- 00551300 isPartOf "The Chartered Institute of Marketing/Butterworth-Heinemann marketing series".
- 00551300 issued "1998".
- 00551300 issued "1998.".
- 00551300 language "eng".
- 00551300 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 00551300 subject "658.8 21".
- 00551300 subject "HF5415.13 .I55 1998".
- 00551300 subject "Marketing Management Case studies.".
- 00551300 subject "Service industries Marketing Case studies.".
- 00551300 subject "Technological innovations Marketing Case studies.".
- 00551300 title "Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.".
- 00551300 type "text".