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- 00699091 contributor B285456.
- 00699091 contributor B285457.
- 00699091 created "1999 (2000 printing)".
- 00699091 date "(2000 printing)".
- 00699091 date "1999".
- 00699091 date "2000".
- 00699091 dateCopyrighted "1999".
- 00699091 description "Includes bibliographical references and index.".
- 00699091 extent "x, 361 p. :".
- 00699091 identifier "0750642653".
- 00699091 identifier 00699091.html.
- 00699091 identifier 00699091.html.
- 00699091 isPartOf "Marketing series (London, England)".
- 00699091 isPartOf "The Chartered Institute of Marketing/Butterworth-Heinemann marketing series".
- 00699091 issued "1999".
- 00699091 issued "2000".
- 00699091 language "eng".
- 00699091 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 00699091 subject "HF5415.13 .P5434 1999".
- 00699091 subject "Marketing Management Case studies.".
- 00699091 subject "Oirganizational change Case studies.".
- 00699091 subject "Strategic planning Case studies.".
- 00699091 title "Tales from the marketplace : stories of revolution, reinvention and renewal / Nigel F. Piercy.".
- 00699091 type "text".