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- 00712368 contributor B293447.
- 00712368 created "c2001.".
- 00712368 date "2001".
- 00712368 date "c2001.".
- 00712368 dateCopyrighted "c2001.".
- 00712368 description "Includes bibliographical references (p. 363-380) and index.".
- 00712368 extent "x, 397 p. :".
- 00712368 identifier "0471384127 (pbk. : alk. paper)".
- 00712368 identifier 00712368.html.
- 00712368 identifier 00712368.html.
- 00712368 issued "2001".
- 00712368 issued "c2001.".
- 00712368 language "eng".
- 00712368 publisher "New York : Wiley,".
- 00712368 subject "658.8/02 21".
- 00712368 subject "HF5415.13 .C6348 2001".
- 00712368 subject "Marketing Management.".
- 00712368 title "The marketing plan / William A. Cohen.".
- 00712368 type "text".