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- 2001039445 contributor B8943398.
- 2001039445 contributor B8943399.
- 2001039445 created "c2002.".
- 2001039445 date "2002".
- 2001039445 date "c2002.".
- 2001039445 dateCopyrighted "c2002.".
- 2001039445 description "Includes bibliographical references (p. 167-180) and index.".
- 2001039445 extent "xii, 193 p. ;".
- 2001039445 identifier "1578516005 (alk. paper)".
- 2001039445 issued "2002".
- 2001039445 issued "c2002.".
- 2001039445 language "eng".
- 2001039445 publisher "Boston, Mass. : Harvard Business School Press,".
- 2001039445 subject "658.8 21".
- 2001039445 subject "HF5415 .K6313 2002".
- 2001039445 subject "Marketing Management.".
- 2001039445 subject "Marketing.".
- 2001039445 subject "Telemarketing.".
- 2001039445 title "Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.".
- 2001039445 type "text".