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- 2001044761 contributor B8949586.
- 2001044761 created "c2002.".
- 2001044761 date "2002".
- 2001044761 date "c2002.".
- 2001044761 dateCopyrighted "c2002.".
- 2001044761 description "Includes bibliographical references and index.".
- 2001044761 extent "ix, 275 p. :".
- 2001044761 identifier "0071372229".
- 2001044761 identifier 2001044761.html.
- 2001044761 identifier 2001044761.html.
- 2001044761 isPartOf "McGraw-Hill executive MBA series".
- 2001044761 issued "2002".
- 2001044761 issued "c2002.".
- 2001044761 language "eng".
- 2001044761 publisher "New York : McGraw-Hill,".
- 2001044761 subject "658.8 21".
- 2001044761 subject "HF5415.13 .P336 2002".
- 2001044761 subject "Marketing Management.".
- 2001044761 title "Strategic marketing management : a means-end approach / Mark E. Parry.".
- 2001044761 type "text".