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- 2001045644 contributor B8950635.
- 2001045644 created "c2002.".
- 2001045644 date "2002".
- 2001045644 date "c2002.".
- 2001045644 dateCopyrighted "c2002.".
- 2001045644 description "Includes bibliographical references and index.".
- 2001045644 extent "xi, 287 p. :".
- 2001045644 identifier "0471395315 (pbk. : alk. paper)".
- 2001045644 identifier 2001045644.html.
- 2001045644 identifier 2001045644.html.
- 2001045644 issued "2002".
- 2001045644 issued "c2002.".
- 2001045644 language "eng".
- 2001045644 publisher "New York : Wiley,".
- 2001045644 subject "658.8 21".
- 2001045644 subject "HF5415 .B7727 2002".
- 2001045644 subject "Marketing.".
- 2001045644 title "Introducing marketing / John Burnett.".
- 2001045644 type "text".