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- 2001054436 contributor B8960389.
- 2001054436 contributor B8960390.
- 2001054436 created "c2002.".
- 2001054436 date "2002".
- 2001054436 date "c2002.".
- 2001054436 dateCopyrighted "c2002.".
- 2001054436 description "System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.".
- 2001054436 extent "xxxii, 815 [28] p. :".
- 2001054436 identifier "0071121102 (international : alk. paper)".
- 2001054436 identifier "0072409479 (alk. paper)".
- 2001054436 isPartOf "McGraw-Hill/Irwin series in marketing".
- 2001054436 issued "2002".
- 2001054436 issued "c2002.".
- 2001054436 language "eng".
- 2001054436 publisher "Boston : McGraw-Hill,".
- 2001054436 requires "System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.".
- 2001054436 subject "658.8 21".
- 2001054436 subject "HF5415.13 .M369 2002".
- 2001054436 subject "Marketing Management.".
- 2001054436 title "Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.".
- 2001054436 type "text".