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- 2001057963 contributor B8963894.
- 2001057963 created "c2003.".
- 2001057963 date "2003".
- 2001057963 date "c2003.".
- 2001057963 dateCopyrighted "c2003.".
- 2001057963 description "Includes bibliographical references (p. 682-710) and indexes.".
- 2001057963 extent "xliii, 741 p. :".
- 2001057963 identifier "0071151222 (international ed.)".
- 2001057963 identifier "0072410752".
- 2001057963 isPartOf "The Irwin/McGraw-Hill series in marketing".
- 2001057963 issued "2003".
- 2001057963 issued "c2003.".
- 2001057963 language "eng".
- 2001057963 publisher "Boston, Mass. : McGraw-Hill/Irwin,".
- 2001057963 subject "658.8 21".
- 2001057963 subject "HF5415 .M29474 2003".
- 2001057963 subject "Marketing.".
- 2001057963 title "Marketing / Roger A. Kerin ... [et al.].".
- 2001057963 type "text".