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- 2001089968 contributor B8968784.
- 2001089968 contributor B8968785.
- 2001089968 created "c2002.".
- 2001089968 date "2002".
- 2001089968 date "c2002.".
- 2001089968 dateCopyrighted "c2002.".
- 2001089968 description "Includes bibliographical references and index.".
- 2001089968 extent "xxvi, 469 p. :".
- 2001089968 identifier "0030321034".
- 2001089968 issued "2002".
- 2001089968 issued "c2002.".
- 2001089968 language "eng".
- 2001089968 publisher "Fort Worth : Harcourt College Publishers,".
- 2001089968 subject "658.8 21".
- 2001089968 subject "HF5415.13 .M3586 2002".
- 2001089968 subject "Marketing Management Case studies.".
- 2001089968 subject "Marketing Management.".
- 2001089968 title "Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.".
- 2001089968 type "text".