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- 2001268628 contributor B8984680.
- 2001268628 contributor B8984681.
- 2001268628 created "c2001.".
- 2001268628 date "2001".
- 2001268628 date "c2001.".
- 2001268628 dateCopyrighted "c2001.".
- 2001268628 extent "xviii, 185 p. ;".
- 2001268628 identifier "0071362932".
- 2001268628 identifier 2001268628.html.
- 2001268628 identifier 2001268628-b.html.
- 2001268628 identifier 2001268628.html.
- 2001268628 issued "2001".
- 2001268628 issued "c2001.".
- 2001268628 language "eng".
- 2001268628 publisher "New York : McGraw-Hill,".
- 2001268628 subject "658.8/27 21".
- 2001268628 subject "Brand name products.".
- 2001268628 subject "HD69.B7 D35 2001".
- 2001268628 subject "Product management.".
- 2001268628 title "Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.".
- 2001268628 type "text".