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- 2001269608 contributor B8985907.
- 2001269608 created "2001.".
- 2001269608 date "2001".
- 2001269608 date "2001.".
- 2001269608 dateCopyrighted "2001.".
- 2001269608 description "Includes bibliographical references and index.".
- 2001269608 description "Machine generated contents note: About the Authors -- Preface -- Acknowledgements Part I SOCIAL SCIENCE RESEARCH AND MARKETING 1 Philosophy of Research -- 2 Scope of Research in Marketing -- 3 Design of a Research Problem -- 4 Academic, Business and Practitioner Research Part 11 QUALITATIVE RESEARCH METHODOLOGIES 5 Justification of a Qualitative Research Methodology -- 6 in-depth Interviewing -- 7 Case-based Research -- 8 Focus Group Interviewing -- 9 Observation Studies -- 10 Ethnography and Grounded Theory -- i1 Action Research and Action Learning Part IlI APPLICATIONS AND OUTCOMES OF -- QUAIITATIVE RESEARCH 12 Organizing, Processing and Visualizing Data -- i Writing Qualitative Research Reports -- 4 Integrative Multiple Mixes of Methodologies -- IS Qualitative Research: Future Evolution.".
- 2001269608 extent "xii, 239 p. :".
- 2001269608 identifier "0761963650".
- 2001269608 identifier "0761963669 (PBK.)".
- 2001269608 identifier 2001269608-d.html.
- 2001269608 identifier 2001269608.html.
- 2001269608 issued "2001".
- 2001269608 issued "2001.".
- 2001269608 language "eng".
- 2001269608 publisher "London ; Thousand Oaks, Calif. : SAGE,".
- 2001269608 subject "HF5415.2 .Q328 2001".
- 2001269608 subject "Marketing research.".
- 2001269608 subject "Qualitative research.".
- 2001269608 tableOfContents "Machine generated contents note: About the Authors -- Preface -- Acknowledgements Part I SOCIAL SCIENCE RESEARCH AND MARKETING 1 Philosophy of Research -- 2 Scope of Research in Marketing -- 3 Design of a Research Problem -- 4 Academic, Business and Practitioner Research Part 11 QUALITATIVE RESEARCH METHODOLOGIES 5 Justification of a Qualitative Research Methodology -- 6 in-depth Interviewing -- 7 Case-based Research -- 8 Focus Group Interviewing -- 9 Observation Studies -- 10 Ethnography and Grounded Theory -- i1 Action Research and Action Learning Part IlI APPLICATIONS AND OUTCOMES OF -- QUAIITATIVE RESEARCH 12 Organizing, Processing and Visualizing Data -- i Writing Qualitative Research Reports -- 4 Integrative Multiple Mixes of Methodologies -- IS Qualitative Research: Future Evolution.".
- 2001269608 title "Qualitative marketing research / David Carson ... [el al.]".
- 2001269608 type "text".