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- 2001274378 contributor B8991887.
- 2001274378 contributor B8991888.
- 2001274378 created "c2001.".
- 2001274378 date "2001".
- 2001274378 date "c2001.".
- 2001274378 dateCopyrighted "c2001.".
- 2001274378 description "Includes bibliographical references and index.".
- 2001274378 extent "xii, 384 p. :".
- 2001274378 identifier "0071364153 (acid-free paper)".
- 2001274378 identifier 2001274378.html.
- 2001274378 identifier 2001274378.html.
- 2001274378 identifier 2001274378.html.
- 2001274378 issued "2001".
- 2001274378 issued "c2001.".
- 2001274378 language "eng".
- 2001274378 publisher "New York : McGraw-Hill,".
- 2001274378 subject "658.8/27 21".
- 2001274378 subject "Brand name products.".
- 2001274378 subject "Branding (Marketing)".
- 2001274378 subject "HF5415.15 .M334 2001".
- 2001274378 subject "Product management.".
- 2001274378 title "The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.".
- 2001274378 type "text".