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- 2001415177 contributor B9126204.
- 2001415177 contributor B9126205.
- 2001415177 created "2001.".
- 2001415177 date "2000".
- 2001415177 date "2001.".
- 2001415177 dateCopyrighted "2001.".
- 2001415177 description "Includes bibliographical references (p. [171]-184) and index.".
- 2001415177 description "Machine generated contents note: 1. Introduction: Image, Images and Imagination -- Introduction -- What do we mean by Product, Brand and Country Image' -- Learning Processes -- Brand and Country Image Compositioning -- Misconceptions of Country Image -- What lies ahead -- 2. How to Measure Country Image -- Introduction -- Country Image Taxonomy -- Measuring Country Image Dimensions -- Monetizing Country Image -- Conclusion -- 3. The Theory of Country, Brand and Product Images -- Introduction -- The Need for a Theory -- A Framework for Theory Development -- Theory-Based Approaches to CIE -- An Integrative Dynamic Model of Country, -- Brand and Product Images -- Conclusion -- 4. It's All in the Eyes of the Consumer -- Introduction -- What Do We Know About National Images -- in the Eyes of Consumers? -- Can Consumers be Segmented by their Attitudes? -- From Attitudes to Behavior -- Conclusion -- 5. Managing Country of Origin Effects by the Firm -- Introduction -- Managing Country Image by the Firm -- Production Sourcing -- Hybrid Products -- Strategic Implications of a Decomposed Country of Origin -- Alternative Marketing Entry Strategies -- Product-Country Matches and Mismatches -- Made in Europe -- The National Image International Life Cycle -- Conclusion -- 6. Managing Country Image by Industry and Government -- Introduction -- Case Examples of Country Branding -- Buy National Campaigns -- The Evolution of the Japanese Country Image since WWII -- Improving Country Image by Attracting Leading Brands -- - the Israeli Experience -- 7. Legal Aspects of Country Image -- Made-In Labels - What do they Mean? -- Name, Character, and Use Test -- Essence Test -- Value-Added Test -- Article of Commerce Test -- Country Marking Criteria -- Country of Origin Marking -- Misleading or Deceiving Labeling -- The NAFTA Agreement -- The World Trade Organization (WTO) Standards -- Epilogue -- e-Commerce -- An Additional Research Agenda -- Appendix -- Bibliography -- Index.".
- 2001415177 extent "186 p. :".
- 2001415177 identifier "8716135164".
- 2001415177 identifier 2001415177.html.
- 2001415177 issued "2000".
- 2001415177 issued "2001.".
- 2001415177 language "eng".
- 2001415177 publisher "Copenhagen : Copenhagen Business School Press/Handelshøjskolens Forlag ; Herndon, VA : Copenhagen Business School Press/Books International [Distributor, North America],".
- 2001415177 subject "Comparative advantage (International trade)".
- 2001415177 subject "HF1008 .J34 2001".
- 2001415177 subject "National characteristics.".
- 2001415177 tableOfContents "Machine generated contents note: 1. Introduction: Image, Images and Imagination -- Introduction -- What do we mean by Product, Brand and Country Image' -- Learning Processes -- Brand and Country Image Compositioning -- Misconceptions of Country Image -- What lies ahead -- 2. How to Measure Country Image -- Introduction -- Country Image Taxonomy -- Measuring Country Image Dimensions -- Monetizing Country Image -- Conclusion -- 3. The Theory of Country, Brand and Product Images -- Introduction -- The Need for a Theory -- A Framework for Theory Development -- Theory-Based Approaches to CIE -- An Integrative Dynamic Model of Country, -- Brand and Product Images -- Conclusion -- 4. It's All in the Eyes of the Consumer -- Introduction -- What Do We Know About National Images -- in the Eyes of Consumers? -- Can Consumers be Segmented by their Attitudes? -- From Attitudes to Behavior -- Conclusion -- 5. Managing Country of Origin Effects by the Firm -- Introduction -- Managing Country Image by the Firm -- Production Sourcing -- Hybrid Products -- Strategic Implications of a Decomposed Country of Origin -- Alternative Marketing Entry Strategies -- Product-Country Matches and Mismatches -- Made in Europe -- The National Image International Life Cycle -- Conclusion -- 6. Managing Country Image by Industry and Government -- Introduction -- Case Examples of Country Branding -- Buy National Campaigns -- The Evolution of the Japanese Country Image since WWII -- Improving Country Image by Attracting Leading Brands -- - the Israeli Experience -- 7. Legal Aspects of Country Image -- Made-In Labels - What do they Mean? -- Name, Character, and Use Test -- Essence Test -- Value-Added Test -- Article of Commerce Test -- Country Marking Criteria -- Country of Origin Marking -- Misleading or Deceiving Labeling -- The NAFTA Agreement -- The World Trade Organization (WTO) Standards -- Epilogue -- e-Commerce -- An Additional Research Agenda -- Appendix -- Bibliography -- Index.".
- 2001415177 title "National image and competitive advantage : the theory and practice of country-of-origin effect / Eugene D. Jaffe & Israel D. Nebenzahl.".
- 2001415177 type "text".